Privacy Policy

At Free Assembly, we create modern essentials with timeless design and sustainable materials. Your privacy matters to us. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website and interact with our brand.

This policy complies with the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA/CPRA), Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA), Utah Consumer Privacy Act (UCPA), and other applicable privacy laws.

1. Information We Collect

Information You Provide Directly

When you interact with Free Assembly, we may collect information you voluntarily provide:

• Contact Information: Name, email address, phone number when you submit forms or sign up for our newsletter
• Communication Data: Messages, questions, or feedback you send through our contact forms
• Account Information: If you create an account, we collect login credentials and preferences
• Newsletter Preferences: Email address and communication preferences when you subscribe to updates about our denim dresses, cargo pants, blazers, puffer jackets, and other Free Assembly essentials

Information We Collect Automatically

When you visit our website, we automatically collect certain technical information:

• Device Information: Device type, operating system, browser type and version
• Usage Data: Pages viewed, time spent on pages, click patterns, navigation paths
• IP Address: Your Internet Protocol address and approximate geographic location
• Cookies and Tracking Technologies: Data collected through cookies, pixels, and similar technologies (see Section 3)
• Referral Information: The website or search engine that referred you to Free Assembly

Information from Third Parties

We may receive information about you from:

• Amazon Associates Program: When you click our product links and make purchases, Amazon may share limited data about interactions
• Analytics Providers: Google Analytics and similar services provide aggregated usage data
• Social Media Platforms: If you interact with our content on social platforms

2. How We Use Your Information

Free Assembly uses your personal information for the following purposes:

Website Operation and Improvement

• Operate, maintain, and improve our website functionality
• Understand how visitors engage with Free Assembly products and content
• Optimize user experience and navigation across our collections
• Test new features and designs

Communication

• Respond to your inquiries, questions, and customer service requests
• Send newsletters about new Free Assembly collections, from denim dresses to outerwear
• Provide updates about our brand, products, and sustainability initiatives
• Send administrative messages about your account or our services

Analytics and Marketing

• Analyze website traffic, user behavior, and product interest patterns
• Understand which Free Assembly products resonate with our audience
• Improve our content and product presentation
• Measure the effectiveness of our marketing efforts

Security and Fraud Prevention

• Protect against malicious activity, spam, and security threats
• Detect and prevent fraudulent use of our website
• Maintain the security and integrity of our systems

Legal Compliance

• Comply with applicable laws, regulations, and legal processes
• Enforce our Terms and Conditions
• Protect Free Assembly’s rights, property, and safety
• Respond to lawful requests from government authorities

3. Cookies and Tracking Technologies

Free Assembly uses cookies and similar tracking technologies to enhance your experience. A cookie is a small text file stored on your device.

Types of Cookies We Use

Essential Cookies: Required for basic website functionality, including:

• Session management and user authentication
• Security and fraud prevention
• Load balancing and performance

Analytics Cookies: Help us understand website usage through services like Google Analytics:

• Track page views, navigation patterns, and popular content
• Measure which Free Assembly products generate the most interest
• Identify technical issues and usability problems
• Generate aggregated reports about user demographics and behavior

Advertising Cookies: Support our Amazon Associates affiliate program:

• Amazon tracking pixels to attribute purchases from our links
• Performance measurement for affiliate marketing efforts
• Product recommendation optimization

Managing Your Cookie Preferences

You can control cookies through your browser settings:

• Block All Cookies: Configure your browser to reject all cookies (may affect website functionality)
• Delete Cookies: Clear existing cookies from your device at any time
• Third-Party Cookies: Most browsers allow you to block third-party cookies while accepting first-party cookies

Note that disabling essential cookies may prevent you from using certain features of our website.

4. How We Share Your Information

Free Assembly does not sell your personal information. We share your information only in the following circumstances:

Service Providers

We work with trusted third-party companies that help us operate our website:

• Website Hosting: Companies that host our website infrastructure
• Email Services: Providers that deliver our newsletters and communications
• Analytics Platforms: Google Analytics and similar services that process usage data
• Customer Support: Tools that help us respond to your inquiries

These service providers are contractually obligated to protect your information and use it only for the services they provide to Free Assembly.

Affiliate Partners

As a participant in the Amazon Associates Program:

• When you click our product links, Amazon receives information about the referral
• Amazon may track your interactions with their website according to their own privacy policy
• We receive aggregate reports about link performance but do not receive your personal Amazon account information

Legal Requirements and Protection

We may disclose your information when required by law or to protect our rights:

• In response to subpoenas, court orders, or legal processes
• To comply with government requests or regulatory requirements
• To protect Free Assembly’s legal rights, property, or safety
• To prevent fraud, security breaches, or illegal activity
• In connection with the investigation of potential violations of our Terms

Business Transfers

If Free Assembly undergoes a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have regarding your information.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Security Measures Include

• Encryption: SSL/TLS encryption for data transmission
• Access Controls: Restricted access to personal information on a need-to-know basis
• Secure Infrastructure: Industry-standard hosting and database security
• Regular Security Audits: Ongoing monitoring and assessment of our security practices
• Employee Training: Staff education on data privacy and security protocols

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security, and you provide information at your own risk.

6. Your Privacy Rights

Depending on your location, you have specific rights regarding your personal information. Free Assembly respects these rights and provides mechanisms to exercise them.

Rights Available to All Users

• Access: Request information about what personal data we hold about you
• Correction: Ask us to correct inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal exceptions)
• Opt-Out: Unsubscribe from marketing communications at any time
• Restriction: Request that we limit how we use your information

GDPR Rights (European Economic Area Residents)

If you are located in the EEA, you have additional rights under GDPR:

• Right to Access: Obtain confirmation of whether we process your data and access to that data
• Right to Rectification: Correct inaccurate personal data
• Right to Erasure: Request deletion of your data (“right to be forgotten”)
• Right to Restrict Processing: Limit how we use your information in certain circumstances
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent: Withdraw consent at any time where we rely on consent for processing
• Right to Lodge a Complaint: File a complaint with your local data protection authority

CCPA/CPRA Rights (California Residents)

California residents have specific rights under the California Consumer Privacy Act and California Privacy Rights Act:

• Right to Know: Request disclosure of what personal information we collect, use, disclose, and sell
• Right to Know Categories and Sources: Know the categories of information and sources from which it’s collected
• Right to Opt-Out: Opt-out of the “sale” or “sharing” of personal information (note: Free Assembly does not sell personal information)
• Right to Delete: Request deletion of your personal information
• Right to Correct: Request correction of inaccurate personal information
• Right to Limit Sensitive Personal Information: Limit the use and disclosure of sensitive personal information
• Right to Non-Discrimination: Exercise your privacy rights without discriminatory treatment

Rights Under Other State Privacy Laws

Residents of Virginia, Colorado, Connecticut, and Utah have similar rights under their respective state privacy laws (VCDPA, CPA, CTDPA, UCPA), including:

• Right to access and portability of personal data
• Right to correct inaccuracies in personal data
• Right to delete personal data
• Right to opt-out of targeted advertising and sales of personal data

How to Exercise Your Rights

To exercise any of these privacy rights:

• Email Us: Send a request to hello@freeassemblystore.com
• Contact Form: Submit your request through our website contact page
• Written Request: Mail your request to our headquarters (address below)

We will respond to your request within the timeframes required by applicable law (typically 30-45 days). We may need to verify your identity before processing your request to protect your privacy and security.

7. Children’s Privacy

Free Assembly’s website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. Although we offer a kids’ collection of Free Assembly clothing, our website is intended for adult audiences.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. We will delete such information from our systems promptly.

We comply with the Children’s Online Privacy Protection Act (COPPA) and similar laws protecting children’s privacy.

8. Third-Party Websites and Services

Our website contains links to third-party websites, primarily Amazon.com for product purchases. When you click these links, you leave Free Assembly’s website and are subject to the privacy practices of those third-party sites.

Amazon.com

When you click our product links and make purchases on Amazon:

• Amazon’s privacy policy governs their collection and use of your information
• We do not control Amazon’s data practices
• We do not receive your Amazon account information or purchase details beyond aggregate reporting

Social Media Platforms

If you interact with Free Assembly content on social media platforms (Facebook, Instagram, Pinterest, etc.):

• Those platforms’ privacy policies apply to data they collect
• We may receive limited information if you engage with our content
• Social media interactions are governed by those platforms’ terms and policies

We are not responsible for the privacy practices of third-party websites and encourage you to review their privacy policies before providing any information.

9. Data Retention

Free Assembly retains your personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Criteria

• Contact Information: Retained while you have an active subscription or account, plus a reasonable period thereafter
• Communication Records: Kept for customer service purposes and legal compliance (typically 3-7 years)
• Analytics Data: Aggregated and anonymized data may be retained indefinitely for statistical purposes
• Legal Obligations: Information required by law is retained for the legally mandated period

When we no longer need your personal information, we securely delete or anonymize it so it can no longer identify you.

10. International Data Transfers

Free Assembly operates from the United States. If you are located outside the United States, please be aware that information we collect will be transferred to, stored, and processed in the United States.

The United States may not have the same data protection laws as your jurisdiction. However, we take appropriate safeguards to ensure your information receives adequate protection:

• We comply with applicable cross-border transfer requirements
• We implement standard contractual clauses where required
• We ensure service providers meet appropriate data protection standards

By using our website, you consent to the transfer of your information to the United States and other countries where we or our service providers operate.

11. Email Communications

What You’ll Receive

When you subscribe to Free Assembly communications, you may receive:

• Newsletter updates about new collections and products
• Seasonal style guides featuring our denim dresses, cargo pants, and outerwear
• Behind-the-scenes content about Free Assembly’s design process and sustainability initiatives
• Information about promotions and special offers (when available through retail partners)

Unsubscribe Options

You can opt-out of marketing communications at any time:

• Unsubscribe Link: Click the “unsubscribe” link at the bottom of any email
• Email Preferences: Manage your subscription preferences through links in our emails
• Contact Us: Email hello@freeassemblystore.com to be removed from our mailing list

Please note that even if you unsubscribe from marketing emails, we may still send you administrative messages related to your account or inquiries.

12. Do Not Track Signals

Some web browsers include a “Do Not Track” (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked.

Currently, there is no universally accepted standard for how websites should respond to DNT signals. Our website does not currently respond to DNT browser signals or similar mechanisms. We will update this policy if industry standards emerge that we adopt.

You can still control cookies and tracking through your browser settings as described in Section 3 of this Privacy Policy.

13. Changes to This Privacy Policy

Free Assembly may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons.

How We Notify You

• We will post the updated policy on this page with a new “Last Updated” date
• For material changes, we may provide additional notice through email or a prominent website notification
• Your continued use of our website after changes become effective constitutes acceptance of the updated policy

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information and respect your privacy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, we’re here to help.

Thank you for trusting Free Assembly with your information. We’re committed to protecting your privacy while providing you with modern essentials crafted with timeless design and sustainable materials — from our denim dresses and cargo pants to our blazers, puffer jackets, and complete collections for women, men, and kids.